认知融合视角下的批评话语分析——以塑身纤体产品广告为例

Critical Discourse Analysis from the Perspective of Cognitive Integration——A Case Study of Body-shaping Product Advertisements

借鉴认知语言学、认知心理学以及系统功能语言学的相关理论,以电子期刊 Women’s Health 上登载的塑身纤体产品广告为语料,调查广告语篇生产者使用的话语策略及其在语篇语义和词汇语法 层的语言表征,同时以语篇分析实践验证了批评话语分析与认知语言学具有理论互补性,且为广告语 篇的批评话语分析提供了认知视角的分析模型和研究框架。

Critical discourse analysis needs the integration of various disciplinary perspectives.Drawing from the relevant theories in Cognitive Linguistics,Cognitive Psychology and Systemic Functional Linguistics,and establishing the mini-corpora of body-shaping product advertisements from the e-journal Women’s Health,this study surveys the discourse strategies employed by the advertisement discourse producers,and the strategies’language representations at the discourse semantic and lexico-grammatical levels.The implementation of discourse analysis confirms the theoretic complementarities between critical discourse analysis and cognitive linguistics,and provides cognitive analysis model and study framework for the critical discourse analysis of advertisement discourses.