台湾茶文化在文化创意产业创新发展中的经验探讨

On the Experience of Taiwan Tea Culture in the Innovation and Development of Cultural Creative Industry

文化创意已成为全球各国及地区提升形象、提高整体竞争力、增加经济增长点以及产业转型的主要手段。文章以台湾茶文化创意产业为切入点,通过文献研究法对全球文化创意产业的概况、台湾文化创意产业的发展现状展开分析和研究,为台湾茶文化的文化创意产业研究奠定基础;通过文献研究和个案研究法以及赴台湾实地考察,研究台湾茶文化创意产业发展的基础、必然性以及成功经验,并通过典型案例论证。拟通过对台湾茶文化在文化创意产业中的传承和发展的研究,给面临转型的安徽茶业发展以启示和借鉴。

Cultural creativity has become the main means for countries and regions around the world to enhance their image and overall competitiveness,and increase their economic growth and industrial transformation.This paper takes Taiwan tea culture in the cultural creative industry as its object,through literature research,to analyze and study the general situation of global cultural creative industry and its development in Taiwan,which lays a foundation for the research on Taiwan tea culture.With the study of the foundation,inevitability and successful experience of the development of Taiwan tea culture,through literature,case study and field trips to Taiwan,it demonstrates the typical cases.Through the research on its inheritance and development,the paper proposes that Anhui tea industry undergoing transformation be enlightened to draw lessons from it.