新时期图书选题策划的新要求和新路径

On the New Requirements and Ways of Book Topic Design in the New Era

传播技术进步、媒介形态融合、读者阅读习惯改变等给出版业带来前所未有的变革。选题策划是出版工作的开端,是图书长久生命力的保证。新时期的编辑应该利用新媒体在市场调研、内容开发、作者选择、文案策划、资源协调上用心用力,策划好解读时代、服务时代并促进时代发展的优质选题。

Advances in communication technology,media integration,and changes in reading habits have brought unprecedented changes to the publishing industry.Topic design is the beginning of the publishing work and the guarantee of the long-term vitality of the book.Editors in the new era should make full use of new media in market research,content development,author selection,copy writing,resource coordination,and make good plans for high-quality topics to interpret and serve the era and promote its development.