摘要
整合调节焦点理论和注意力基础观,采用实验研究的方法探究创业者主导调节焦点、次要调节焦点和注意力配置对创业战略决策的影响机制,通过3组实验研究发现:①主导促进焦点的创业者,倾向于选择探索型创业战略类型及高强度的创业战略实施;主导防御焦点的创业者,则倾向于选择利用型创业战略类型及低强度的创业战略实施。②注意力配置在主导调节焦点与创业战略决策间起中介作用。③次要调节焦点在主导调节焦点与创业战略实施决策间起调节作用。
From the perspectives of the regulatory focus theory and the attention-based view, this study explores the influence mechanism of entrepreneurs’ dominant regulatory focus, secondary regulatory focus and attention allocation on entrepreneurial strategic decision-making by experimental research. Through three groups of experimental studies, it is found that:①Entrepreneurs with dominant promotion focus tend to choose exploration entrepreneurial strategy and high-intensity entrepreneurship strategy implementation, while entrepreneurs with the dominant prevention focus tend to choose the exploitation entrepreneurship strategy and the low-intensity entrepreneurship strategy implementation.②The attention allocation partially mediates the effect of the dominant regulatory focus on the decision-making of entrepreneurship strategy.③The secondary regulatory focus has a moderation effect of the dominant regulatory focus and entrepreneurship strategy implementation.
作者
姜诗尧
李艳妮
李圭泉
JIANG Shiyao;LI Yanni;LI Guiquan(Nankai University,Tianjin,China)
出处
《管理学报》
CSSCI
北大核心
2019年第9期1375-1384,共10页
Chinese Journal of Management
基金
国家自然科学基金资助重点项目(71532005)
关键词
调节焦点理论
注意力基础观
创业者
创业战略决策
regulatory focus theory
attention-based view
entrepreneurs
entrepreneurial strategic decision-making