创业者调节焦点、注意力配置对创业战略决策的影响

Study on the Impact of Regulatory Focus of Entrepreneur and Attention Allocation on Entrepreneurial Strategic Decision-Making

整合调节焦点理论和注意力基础观,采用实验研究的方法探究创业者主导调节焦点、次要调节焦点和注意力配置对创业战略决策的影响机制,通过3组实验研究发现:①主导促进焦点的创业者,倾向于选择探索型创业战略类型及高强度的创业战略实施;主导防御焦点的创业者,则倾向于选择利用型创业战略类型及低强度的创业战略实施。②注意力配置在主导调节焦点与创业战略决策间起中介作用。③次要调节焦点在主导调节焦点与创业战略实施决策间起调节作用。

From the perspectives of the regulatory focus theory and the attention-based view, this study explores the influence mechanism of entrepreneurs’ dominant regulatory focus, secondary regulatory focus and attention allocation on entrepreneurial strategic decision-making by experimental research. Through three groups of experimental studies, it is found that:①Entrepreneurs with dominant promotion focus tend to choose exploration entrepreneurial strategy and high-intensity entrepreneurship strategy implementation, while entrepreneurs with the dominant prevention focus tend to choose the exploitation entrepreneurship strategy and the low-intensity entrepreneurship strategy implementation.②The attention allocation partially mediates the effect of the dominant regulatory focus on the decision-making of entrepreneurship strategy.③The secondary regulatory focus has a moderation effect of the dominant regulatory focus and entrepreneurship strategy implementation.