摘要
万达百货被清仓甩卖,家乐福败走中国市场,0K便利店悄然“易主”,零售业正在上演一场无烟的战争。在数字经济时代,电子商务不再是优势渠道,线上电商和线下商超融合发展正成为零售业发展的新趋势。苏宁无疑是这一全新趋势的引领者。从最初起步于线下家电销售的苏宁经过这些年的转型发展,逐步淡化了家电零售企业的标签,以多元化的产业结构、全维度的业务布局再次“闯入”公众的视野。
After years of transformation and development,Suning,which started from offline home applianee sales,has gradually weakened the label of home appliance retail enterprise,and entered the public's vision again with diversified in dustrial structure and full-dime nsional business layout.With the acquisition of Wanda Dept.Store and Carrefour China in succession,Suning has been focusing on creating the smart retail territory of full scene,full category and full customer group.As an enterprise with retail as its core,Suning's logistics,fin ancial services,real estate,sports and other in dustrial groups have achieved rapid coordinated expansion in recent years,forming a strong con centric and multi-circle ecological layout.
出处
《徽商》
2019年第7期78-85,8,共9页
AnHui Business
