企业绿色投资的利益相关者管理

Stakeholder Management of Enterprise Green Investment

与传统投资相比,绿色投资顺应生态文明的理念,促使企业在追求经济利益的同时,积极承担相应的环境责任。从利益相关者视角进行分析、探索措施则是推动企业绿色投资的一个重要突破口。然而,企业绿色投资所涉及的利益相关者是多元的,每个利益相关者在企业绿色投资中的关注点和需求也不一样。在这种情况下,需要平衡各个利益相关者的权力与利益,开展有效的利益相关者管理。本文建立了一套实现企业绿色投资的利益相关者管理模型,从识别—调查—互动三个层次开展利益相关者管理。研究最后,提出了企业绿色投资利益相关者驱动机制,通过企业的环境责任与利益相关者的绿色引导,共同驱动企业实现绿色投资。

Compared with traditional investment,green investment conforms to the concept of eco-civilization.It encourages enterprises to actively undertake corresponding environmental responsibilities while pursuing economic interests.The analysis and exploration measures from the perspective of stakeholders are an important breakthrough for promoting green investment in enterprises.However,the stakeholders involved in enterprises green investment are diverse,and the focus and needs of each stakeholder are also different.In this case,it is necessary to balance the rights and interests of various stakeholders and carry out effective stakeholder management.This paper establishes a set of stakeholder management model for enterprise green investment,and carries out stakeholder management from the three levels of identification—investigation—interaction.At the end of the study,a stakeholder driven mechanism for enterprise green investment is proposed.Through the enterprise s environmental responsibility and the green guidance of stakeholders,they jointly drive the enterprise to achieve green investment.