基于风水文化的“香港红”红酒品牌塑造与包装设计

“Hong Kong Red” red wine brand shaping and packaging design based on fengshui cultural

针对当前中国红酒包装设计缺少民族文化认同、定位不清、品牌特色弱化等现象,探究中国传统文化中的风水理念、风水养生、风水美学,及其在“香港红”红酒品牌塑造与包装设计过程中的传承与运用,致力于打造“风水红酒”系列产品,力求给人们日常生活带来健康、好运的同时,实现自身“好风水、好人生”的经营价值理念。

In view of the current Chinese red wine packaging design lack of national cultural identity,positioning is unclear,brand characteristics weakened and other phenomena.Explore the concept of fengshui,fengshui keeping in good health and fengshui aesthetics in Chinese traditional fengshui culture,and its inheritance and use on the“Hong Kong red”wine brand shaping and packaging design,the purpose is to create the“fengshui red wine”series of products.In trying to bring health and good luck of people's daily life,at the same time,realize their own“good fengshui,good life”management value idea.