当代不同利益主体在曲阜地方性重塑中的作用研究

The role of different stakeholders in placeness rebuilding of Qufu in modern times

现今旅游业的发展成为曲阜地方性重塑的重要力量.曲阜以“孔子故里,儒学源地”的定位融入到当今中国和世界的旅游网络体系之中.不同利益主体从不同的角度参与到曲阜地方性的塑造当中.通过文本分析、访谈以及问卷调查等方法获取研究资料,分析了不同利益主体在曲阜地方性塑造中的动机及其作用机制.结论是:不同利益主体在曲阜地方性重塑中都发挥着不同的作用,其中,政府起到主导作用,商人具有促进作用,居民是被动参与者,游客处于评判者位置.今后曲阜的地方性塑造中应注意调动不同主体的积极性,特别要让政府之外的主体在发展中获益,这样才能促进他们在曲阜地方性塑造中的主动性.

In the contemporary global economic network,Qufu integrates into tourism network system in China and the World as"the hometown of Confucius,the source orientation of Confucianism".The development of tourism has become an important force rebuilding the placeness of Qufu.Dit erent stakerolders participate in the shaping of Qufu locality from diflerent angle.This research analyzes the motivation and function of different stakeholders such as officials at various levels,investors,tourists,local residents in the placeness rebuilding of Qufu by exploiting text analysis,questionnaire survey and interview.It tums out that different stakeholders play their role in Qufu placeness formation,but the role is different.Among them,the government plays a dominant role,the merchants have a promoting role,residents are passive participants,visitors are in judge position.In the future,Qufu should pay attention to mobilizing the initiative of different stakeholders,especially to benefiting other stakeholders outside of the government,so as to promote their initiative in the place making of Qufu.