融媒时代基于手机渠道的闽学文化传播研究

A Research on the Min School Communication Based on Mobile Channel in Media Integration Era

随着融媒时代的到来,被称为“第五媒体”的手机媒体已成为人们接收信息的主角,拥有传统媒体无可比拟的巨大优势。闽学是中华传统文化的至上瑰宝,是福建文化软实力的重要代表,促进闽学的大众化传播意义重大。当前基于手机渠道的闽学传播虽已展开,但存在着很多问题。要结合手机媒体的特点和优势,通过更新传统文化传播观念、塑造闽学文化品牌形象、搭建闽学多维传播平台、提升大众闽学认知水平、发展闽学文化创意产业等策略,让闽学真正地从官方走向民间、走出国门、走向世界。

With the advent of the era of financial media,mobile media,known as"the fifth media",has become the leading role in receiving information,and has great advantages over traditional media.The Min School is the supreme treasure of Chinese traditional culture and an important representative of Fujian's cultural soft power.It is of great significance to promote the popularization of the Min School.At present,although the communication of the Min School based on mobile phone channel has been launched,there are many problems.We should combine the characteristics and advantages of mobile phone media,through renewing traditional cultural communication concepts,shaping the brand image of the Min School,building a multi-dimensional communication platform of the Min School,improving the level of public awareness of the Min School,and developing cultural and creative industries of the Min School,so that the Min School can truly move from the official to the folk,go abroad and go to the world.