不同类型旅游小镇的文化创意产品开发设计研究

RESEARCH ON THE DEVELOPMENT AND DESIGN OF CULTURAL AND CREATIVE PRODUCTS IN DIFFERENT TYPES OF TOURIST TOWNS

本文以旅游类特色小镇为研究对象,探索特色小镇文创产品的开发途径,从而促进乡村旅游业发展。对旅游类特色小镇整理与分类,归纳出不同资源类型的旅游特色小镇文创产品设计方法,结合目前小镇文创产品存在的问题,总结出旅游类特色小镇文化创意产品开发设计的有效途径。通过本文的研究,可知文创产品的开发是乡村振兴的有效途径,旅游类特色小镇文创产品的开发设计及材质选择应立足于本地文化与资源,根据资源类型特点应用与之对应的设计方法。

To explore the development of cultural and creative products in characteristic towns with the characteristic towns of tourism as the research object,so as to promote the development of rural tourism and lay the foundation for rural revitalization.Through the sorting and classification of tourism-oriented towns,the design methods of cultural creation products for different types of tourism characteristics were summarized.Combined with the problems existing in the current towns'cultural products,the cultural characteristics of tourism-oriented towns were summarized.An effective way to develop products and designs.Through the research of this article,The development of cultural creation products is an effective way to revitalize the countryside.The development,design and material selection of cultural creation products in tourism-oriented towns should be based on local culture and resources,and form a small town with“native materials+product carriers+design methods”.The research and development approach of cultural creation products.