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A Multimodal Discourse Analysis of the Movie Poster: A.I. Artificial Intelligence from the Perspective of Visual Grammar

A Multimodal Discourse Analysis of the Movie Poster: A.I. Artificial Intelligence from the Perspective of Visual Grammar
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摘要 This paper carries out a multimodal discourse analysis of a movie poster:A.I.Artificial Intelligence based on the Kress and van Leeuwen’s visual grammar.The result of analysis shows that a movie poster as a special discourse demonstrates greatly the cultural value and artistic charm itself.The analysis might give insight to the design of movie posters. This paper carries out a multimodal discourse analysis of a movie poster: A.I. Artificial Intelligence based on the Kressand van Leeuwen’s visual grammar. The result of analysis shows that a movie poster as a special discourse demonstrates greatly thecultural value and artistic charm itself. The analysis might give insight to the design of movie posters.
作者 王云云 WANG Yun-yun(Foreign Language Department,Guangdong University of Education,Guangzhou 510303,China)
出处 《海外英语》 2019年第15期277-278,共2页 Overseas English
关键词 MULTIMODAL DISCOURSE analysis VISUAL GRAMMAR Multimodal discourse analysis Visual grammar
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