新媒体环境下“五四”精神传播的意义与途径

The Significance and Ways of the Dissemination of the Spirit of the "May Fourth Movement" in the New Media Environment

新媒体环境是指以系统论、信息论和控制论为基础,依托人工智能、互联网络传播、数字化传输等新兴技术平台,运用计算机、手机等通讯工具,以QQ、微信、微博等方式向社会生活中的人们传播丰富多彩信息、提供多样化资讯和服务的新型介体形态。新媒体环境为“五四”精神的传播提供了新的路径。传播“五四”精神是坚持社会主义道路和无产阶级专政、持续推进改革开放、实现伟大中国梦的需要。创新传播内容与受众心理需求相结合,搭建特色“五四”宣传平台,培养职业化的传播主体,加强正确价值引导等是新媒体环境下“五四”精神传播的主要路径。

The new media environment refers to a new form of media disseminating colorful information and providing diverse information and services through PC and mobile communication tools such as QQ,WeChat and Weibo,based on system theory,information theory and cybernetics,and relying on emerging technology platforms such as artificial intelligence,Internet communication and digital transmission,etc.The new media environment has provided a new path for the dissemination of the spirit of the"May Fourth Movement".Spreading the spirit of the"May Fourth Movement"is the need to uphold the socialist road and the dictatorship of the proletariat,continue to promote the reform and opening up,and realize the great China Dream.The main ways to disseminate the spirit of the"May Fourth Movement"are put forward in this paper,such as innovating the communication content combined with the psychological needs of the audience,building a characteristic platform for the publicity of the"May Fourth Movement",cultivating professional communication subjects,and strengthening correct value guidance.