智能旅游背景下信息弱势群体的援助策略——基于大连老虎滩景区的研究

Research on the Aid Strategies for Information Vulnerable Groups in the Context of Intelligent Tourism——Based on Dalian Tiger Beach Scenic Area

指出了随着社会发展与科学技术的进步,人们已经进入大众化旅游时代。旅游业依赖于信息的程度越来越大,但仍有部分群体无法及时获取旅游信息,无法共享信息化社会成果,成为信息弱势群体,这影响了其自身发展甚至社会和谐发展。以大连老虎滩景区的老年游客群体为例,采用文献分析法、SWOT态势分析法以及问卷调查的方式探究了在智能旅游背景下的老年游客群体的旅游市场援助策略。研究结果显示:老年人在信息的获取途径、智能旅游设备的操作、旅游APP应用方面存在求知欲低、不信任感、操作障碍等问题。为此,提出了在政府层面上应大力支持智能旅游的发展和宣传;在景区自身层面上要科学合理设计旅游线路并利用独特的旅游资源构建老年旅游信息大数据平台以吸引游客;在智能旅游APP设计、应用与安全等层面上力求不断完善、积极推广以增加用户体验感和信任感;在信息弱势群体自身改进层面上应积极主动地接纳和学习新鲜事物,提高学习积极性,紧跟时代步伐。

As a strategic pillar industry of the national economy,the tourism industry plays an important role.With the development of society and the advancement of science and technology,mankind has entered the era of mass tourism.Tourism is increasingly dependent on information.The degree of social informatization continues to deepen,and more and more people have more channels of information exchange than in the past.Some groups are unable to obtain tourism information in time,unable to share informationized social achievements so theybecome a vulnerable group of information,which affects its own development and even social harmonious development.Taking the elderly tourists group in Dalian Tiger Beach Scenic Area as an example,this paper explores the tourism market assistance strategy of the elderly tourists in the background of Intelligent tourism by means of literature analysis,SWOT situation analysis and questionnaire survey.The research results show that the elderly have problems such as low curiosity,distrust,and operational obstacles in the access of information,the operation of Intelligent travel equipment,and the application of travel APP.The study proposes that the development and promotion of Intelligent tourism should be strongly supported at the government level;At the level of the scenic spot,it is necessary to scientifically and rationally design tourist routes and use unique tourism resources to construct a big data platform for elderly tourism information to attract tourists;At the level of intelligent travel APP design,application and security,it is necessary to strive to continuously improve and actively promote to increase user experience and trust;At the level of the scenic spot,it is necessary to scientifically and rationally design tourist routes and use unique tourism resources to build a big data platform for elderly tourism information to attract tourists;At the application,security and other levels,we strive to continuously improve and actively promote user experience and trust.Therefore,in the context of Intelligent tourism,it is of great significance to actively accept and learn new things in the improvement of information vulnerable groups,improve learning enthusiasm,and keep up with the times.