文化消费与非遗传承:湖南民间艺术资源市场开发策略

Cultural Consumption and Intangible Cultural Heritage Inheritance:Market Development Strategy for Hunan Folklore Art Resources

文化消费是市场经济深入发展造就社会化的文化需求,是文化在消费领域的渗透与资本化的过程。文章分析了文化消费与非遗传承的内在关系,探讨了湖南民间艺术资源市场开发的策略。强化湖南民间艺术与大众文化需求之间多重关联的认知,思辨以文化消费滋养非遗传承的理念,思考湖南民间艺术从文化资源到文化资本的市场开发策略,是新时代推动湖南非遗保护事业可持续发展,推进文化创意产业快速发展,调整湖南经济结构,培育新的经济增长点,提升文化软实力和产业竞争力的重要举措。

Cultural consumption is the cultural demand for the deepening development of the market economy and socialization.It is the process of cultural penetration and capitalization in the consumption field.The article analyzes the intrinsic relationship between cultural consumption and non-genetic inheritance,and discusses the strategies for the development of Hunan Folklore Art resources market.Strengthening the cognition of the multiple associations between Hunan folk art and popular culture needs,thinking about the concept of cultural consumption nourishing non-genetic inheritance,thinking about the market development strategy of Hunan folk art from cultural resources to cultural capital,is the new era to promote the protection of lake South Africa Sustainable development of the business,promoting the rapid development of cultural and creative industries,adjusting Hunan's economic structure,cultivating new economic growth points,and enhancing important measures of cultural soft power and industrial competitiveness.