游客感知视角下的鄢陵乡村休闲旅游实证分析

An Empirical Analysis of Fuling Rural Leisure Tourism from the Perspective of Tourists’ Perception

采用抽样调查方式,对来鄢陵参加乡村休闲旅游的游客进行调查。利用SPSS进行信度分析和效度分析,对感知因子的均值和标准差进行分析,发现游客指标对大部分的因子而言,具有较高的感知度。在具体感知分析上,游客对自然环境的感知度比较高,对文化环境的感知度上乡村环境和民俗的展示因子等方面展开分析。并提出了促进鄢陵乡村休闲旅游可持续发展的建议。

A sample survey was conducted among the tourists who came to Yanling County to participate in rural leisure tourism.Using SPSS to analyze the reliability and validity,the mean and standard deviation of perception factors were analyzed,and it was found that most of the factors had high perception.In the specific perception analysis,tourists have a high degree of perception of the natural environment,the cultural environment on the perception of rural environment and folk display factor analysis.It also puts forward some suggestions to promote the sustainable development of rural leisure tourism in Yanling county.