主题公园企业社会责任战略研究——以里瑟本乐园、香港海洋公园和迪士尼乐园为例

Corporate Social Responsibility of Theme Parks——Cases from Liseberg, Ocean Park, and Disney Land

本文以主题公园企业社会责任(CSR)战略为研究对象,选取里瑟本乐园、香港海洋公园和迪士尼乐园作为案例进行分析,从沟通方法和利益相关者的角度去评估和比较以上三个主题公园的CSR活动,通过内容分析得出研究结果,为其它主题公园的发展提供实践经验。

This study tried to define coporate social responsibility(CSR)strategies for the chosen theme parks(Liseberg,Ocean Park,and Disney Land),assess and compare CSR activities from the perspective of communication methods and stakeholders.By using content analysis,the findings of this study could provide some implications for other theme parks.