基于“宜人性”设计理念下的食品外卖包装设计

Food Takeaway Packaging Design Based on "Pleasant" Design Concept

目的研究宜人性设计理念在食品外卖包装设计中的运用。方法阐述食品外卖包装融入宜人性设计理念的可行性与紧迫性,从包装材料、包装结构、包装外观入手,探讨了食品外卖包装宜人性设计的设计方法。以“亲兄弟”食品外卖包装设计为例,将宜人性设计理念运用到设计实践中进一步论证。结论宜人性设计理念使食品外卖包装具有更强的审美性、功能性和人文性。使消费者的精神文化需求得到满足,情感得到关怀,同时也符合绿色环保理念,提升了环境与人文生活品质。

The work aims to study the application of pleasant design concepts in food takeaway packaging design.The feasibility and urgency of incorporating food takeaway packaging into the pleasant design concept were explained.Starting from packaging materials,packaging structure and packaging appearance,the design method of the pleasant design of food takeaway packaging was discussed.Taking the"blood brother"food takeaway packaging design as an example,the pleasant design concept was applied to the design practice for further demonstration.The pleasant design concept makes the food takeaway packaging more aesthetic,functional and humanistic,so that consumers'spiritual and cultural needs are satisfied,emotional care is obtained,the concept of green and environmental protection is observed,and the quality of the environment and human life is improved.