影响三厢轿车运动意象的造型形式研究

Modeling Form That Affects the Sedan Sports Image

目的针对汽车开发过程中的造型样式与用户感知意象匹配问题,提出一种基于用户感知意象的汽车造型形式研究方法。方法以运动意象为例,通过对车型样本的造型元素及造型形式进行分析,提取每个样本车型的造型元素及造型形式;通过用户感知意象调查,获取每个样本车型运动意象评价值;结合样本车型的造型元素、造型形式及其运动意象评价值,创建意象评价矩阵。以造型元素和造型形式为自变量,以运动意象评价值为因变量,分析各个造型元素的不同造型形式对运动意象评价值的影响差异显著性。结果发现A柱角度、尾箱盖结束趋势等造型元素的不同造型形式,显著影响汽车的运动意象。结论将显著影响运动意象的造型形式运用于汽车造型方案设计,形成造型样式样本,通过用户意象调查验证了结论的正确性。

The work aims to propose a method for the study on the form of automobile modeling based on user perception image,aiming at the matching between modeling style and user perception image in the process of automobile development.Taking sports image as an example,the modeling elements and modeling forms of the model samples were analyzed to extract the modeling elements and modeling forms of each sample.Based on the survey of user perception image,the evaluation value of sports image of each sample model was obtained.In combination with the modeling elements,modeling forms and evaluation values of their sports images of the model,the image evaluation matrix was created.With modeling elements and modeling forms as independent variables and sports image evaluation values as dependent variables,the significant difference in the influence of different modeling forms of each modeling element on sports image evaluation values was analyzed.The results showed that,different modeling forms of modeling elements such as A-pillar angle and ending of tail box cover significantly affected the sports image of the automobile.The modeling forms that significantly affect the sports image are applied to the design of automobile modeling schemes to form modeling style samples,and the correctness of the conclusions is verified through the user perception image survey.