互联网产品的情感温度提升策略研究

Emotional Temperature Enhancement Strategy of Internet Products

目的研究互联网产品中的情感温度的设计触点及其提升策略,丰富用户体验设计的相关理论。方法从用户的感知层面出发,分析互联网产品在视觉、触觉、意觉三个层面的情感交互内容,并以此为设计点,提出设计策略,提升用户体验。结论指出了提升互联网产品情感温度的重要性。从用户的感知层面将情感温度分为视觉层面、触觉层面和意觉层面,不仅有针对性地探索了优化视觉层面的导流设计、扁平化触觉层面的信息层级、简化触觉层面的行为路径,而且深入地解读了用户在意觉层面的需求等。通过使用这些方面的策略,能有效地提高产品实用性,更好地满足用户情感需求,进而提高产品的竞争力。

The work aims to research the design points and enhancement strategies of emotional temperature in Internet products,and to enrich the relevant theories of user experience design.From the user's perception level,the emotional interaction content of Internet products at three aspects:visual aspect,tactile aspect and sensory aspect was analyzed.Taking this as the design point,the design strategies were proposed to improve the user experience.The importance of improving the emotional temperature of Internet products is pointed out.From the user's perception level,the emotional temperature is divided into visual aspect,tactile aspect and sensory aspect.For the visual aspect,the method of optimizing the diversion design is explored;for the tactile aspect,the method of flattening the information hierarchy and simplifying the behavior path is explored;and for the sensory aspect,the method of deeply interpreting the user's needs is explored,so as to effectively achieve the dual effects of making the product useful and satisfying the user's emotional needs,thereby improving the competitiveness of the products.