传统文化符号在产品隐喻设计中的应用

Application of Traditional Cultural Symbols in Product Metaphor Design

目的探讨传统文化符号的隐喻特征及其在现代设计中的应用价值和意义,构建传统文化符号隐喻机制及隐喻设计方法。方法从修辞学角度,研究传统文化符号的隐喻特征,探讨如何对传统文化符号特征进行抽象提炼。基于事物之间的相似性,实现从来源到目标的映射关系,实现对文化符号意义的传达。重点提出基于人类认知的隐喻设计方法理论框架,并运用案例分析法,进一步地论证应用方法的可行性。结论传统文化符号具有深远的传承价值和意义。通过现代产品中的隐喻设计,不仅可以传达其自身隐含的价值和意义,为设计师提供创意源泉和设计思路,而且可以实现文化认同,丰富现代产品设计的语义。这为文化产品的构思与设计提供了系统清晰的研究思路,为现代产品设计提供新的设计思路和理论思考。

The work aims to explore the metaphorical features of traditional cultural symbols and their value and significance of the application in modern design,and construct the metaphorical mechanism and metaphor design methods of traditional cultural symbols.The metaphorical features of traditional cultural symbols were studied from the perspective of rhetoric to discuss how to abstract the features of traditional cultural symbols.Based on the similarity between things,the mapping relationship from source to target was realized,and the meaning of cultural symbols was conveyed.The theoretical framework of metaphor design method based on human cognition was emphatically proposed,and the feasibility of the application method was further demonstrated by case analysis.Traditional cultural symbols convey far-reaching inheritance value and significance.Metaphorical design in modern products can not only convey its implicit value and meaning,provide designers with creative source and design ideas,but also achieve cultural identity and enrich the semantics of modern product design.This provides a systematic and clear research idea for the conception and design of cultural products and a new design idea and theoretical thinking for modern product design.