基于扎尔特曼隐喻提取技术的设计对话框架

Metaphor Dialogue Framework of User Experience Design Based on ZMET

目的从用户经验中探寻用户内心隐性知识,从隐性知识中提取符合产品主题的用户需求特征和产品设计特征。方法将扎尔特曼隐喻提取技术(ZMET)融入设计流程,从受访者提供的与主题相应的经验或事物中,通过深度访谈技巧提取用户内心隐性知识,结合手段目的链理论,将隐性知识分类整理为产品属性、使用结果、价值三种构念类型,再按照特征分类框架,将构念分类整理为需求层次、需求特征和设计特征,最后将设计特征与设计元素联接。总结流程,提出设计对话框架,即准备要素、特征隐喻提取、特征分类、设计元素联接,并进行设计实践应用。结论通过设计实践,证明基于ZMET的设计对话框架可深入挖掘用户内心的隐性知识,为用户体验设计提供有情感的设计思路。

The paper aims to explore the tacit knowledge in user’s mind from their experience,draw user demand and design feature which met the requirements of product from user’s tacit knowledge.The ZMET was integrated into the design process.Through depth interviews,tacit knowledge inside the user was extracted from experiences and articles corresponding to the subject.In combination with the MEC theory,the tacit knowledge was classified as three types include attribute and consequence and value.According to the framework about feature classification,the construct as divided into three types include demand level and demand feature and design feature.Finally,the design feature was connected to the design elements.It summarized the process to propose the design dialogue framework include preparation elements,metaphor eliciting construct,classifying feature,linking to design elements.Through design practice,it proves that the dialogue framework based on ZMET can dig up user’s tacit knowledge in depth and provide emotional design thinking for UX.