中国休闲农业发展现状及趋势分析

Leisure Agriculture in China: Development Status and Trend

本研究通过查阅文献和数据分析,总结中国休闲农业的发展历程、发展特征以及存在的问题,并对其发展趋势进行展望。2017年,中国休闲农业和乡村旅游接待游客超28亿人次、营业收入7400亿元、从业人员1100万人,成为农业农村经济发展的新亮点,彰显出广阔的发展前景。中国休闲农业发展呈现产业规模逐步扩大、综合效益显著提高、市场需求不断攀升、类型模式丰富多样、发展方式转型升级、经济发达地区优势明显等特征。当前应着力解决好同质化严重、缺乏整体规划、基础设施条件差、人才队伍短缺、管理不规范、服务水平低等问题。中国休闲农业面临着难得的发展机遇,蕴藏着巨大的发展潜力。

The study summarizes the development history,characteristics and existing problems of China’s leisure agriculture through literature review and data analysis,and forecasts the development trend of leisure agriculture in China.In 2017,China’s leisure agriculture and rural tourism received more than 2.8 billion tourists,the operating income was over 740 billion yuan,and directly employed nearly 11 million people.It has become a new highlight for the development of agriculture and rural economy,showing broad prospects for development.The development of China’s leisure agriculture has the following characteristics,the industrial scope is gradually enlarging,the total benefit is greatly increasing,the market demand keeps rising,the development models are diversified,the mode of development is transforming and upgrading,and the location advantages of economically developed areas are obvious.At present,efforts should be made to solve the problems such as homogenization,insufficient overall planning,poor infrastructure conditions,talent shortage,improper management,and low service levels.At present,China’s leisure agriculture is facing a rare opportunity and has a huge potential for development.