服装设计的知识产权保护

Intellectual property protection of fashion design

针对服装设计的知识产权保护问题,采用比较研究与案例分析方法,对服装设计的著作权保护模式和外观设计专利保护模式进行了分析。相对而言,服装设计的著作权保护模式的优势在于权利自动获得,但缺点在于:著作权对“创造性”的要求高、只保护艺术性的表达、权利效力不足以覆盖服装设计的商业过程;服装设计的外观设计专利保护模式虽然需履行法定程序、付出金钱与时间成本,但其优点在于:授权标准要求较低、保护范围大、保护商业全过程。研究表明:服装设计的知识产权保护应以外观设计专利为主,以著作权作为补充,以商业秘密保护前期成果,在满足条件时以发明和实用新型专利进行保护。

Aiming at protecting intellectual property rights in fashion design,the copyright protection mode and design patent protection mode of fashion design are analyzed by means of comparative study and case analysis.Relatively,the advantage of the copyright protection mode of fashion design lies in the automatic acquisition of rights,and its disadvantages are:copyright has a high requirement for creativity,only protects artistic expression,and has a right effect inefficient to cover the business process of fashion design.The design patent protection mode of fashion design needs to perform legal procedures and costs time and money,but its advantages are low licensing standard,large scope of protection,and coverage of the whole business process.Researches show that the protection of intellectual property rights of fashion design focus on design patent,supplemented by copyright,and aim to protect previous achievements in the form of trade secrets and even in the form of invention and utility model patents as long as the conditions are met.