“一带一路”背景下商贸流通企业电商发展的难点与对策

Difficulties and Countermeasures of E-commerce Development in Commerce and Circulation Enterprises Under the Background of “One Belt and One Road”

“一带一路”是优化我国乃至全球经济发展格局的重大倡议之一。在此背景下,电子商务发展迅猛,已经深入到我们生活的方方面面,对传统商贸流通企业的生存和发展造成一定的冲击和影响。改变商贸流通企业的传统模式是大势所趋。商贸流通企业应结合企业原有优势,通过建立海外物流配送中心,开展校企合作定向培养,重视售后消费问题,促进商贸流通企业国际化等方式来推动电商的发展。

“One Belt and One Road”is one of the major strategies to optimize the pattern of economic development.In this context,the rapid development of e-commerce has penetrated into all aspects of our lives,which has a certain impact on the survival and development of traditional commercial circulation enterprises.It is a general trend to change the traditional mode of business circulation enterprises.Business circulation enterprises should promote the development of e-commerce by establishing overseas logistics distribution centers,developing orientation training of school-enterprise cooperation,attaching importance to after-sales consumption,and promoting the internationalization of business circulation enterprises.