基于微笑曲线的勘察设计企业转型研究

Transformation of the Exploration and Design Enterprises Based on the Smiling Curve

近年来,我国勘察设计企业正逐步向现代工程公司转型。企业数量众多,同质化竞争激烈,科技创新能力不足等问题困扰着企业的发展。为了寻找适合勘察设计企业的转型路径,引入微笑曲线理论对我国勘察设计企业的转型进行研究,在分析企业发展现状的基础上,紧密结合微笑曲线理论提出我国勘察设计企业转型新思路,即勘察设计企业应结合自身情况,适时提高设计研发能力、项目管理能力、营销服务能力等,以推动企业转型。

In recent years,China's exploration and design enterprises are gradually transforming to the modern engineering company.Exploration and design enterprises are still plagued by the problems such as a large number of enterprises,homogenization of competition,lack of scientific and technological innovation.In order to find the transformation path suitable for exploration and design enterprises,smiling curve theory is introduced to the transformation studies of exploration and design enterprises.On the basis of analyzing the current situation of the development of enterprises and combining closely with the smiling curve theory,the new idea of the transformation and upgrading of the exploration and design enterprises in our country is put forward:Improving design and R&D capabilities,project management capabilities,marketing service capabilities,etc.