电商的运营模式——以哔哩哔哩为例

The Operation Mode of E-Commerce——Taking Bilibili as an Example

2018年被人们称为内容电商元年,这一年里众多新媒体平台相继崛起,如微信公众号、哔哩哔哩等。随着新媒体应用的普及与发展,越来越多的企业和个人开始打造专门的内容电商平台,通过内容营销来开展电子商务活动。论文以哔哩哔哩为例,分析讨论内容电商的运营与发展。

2018 is known as the first year of content e-commerce.In this year,many new media platforms have emerged,such as WeChat public account and bilibili.With the popularization and development of new media applications,more and more enterprises and individuals begin to build specialized content e-commerce platforms and carry out e-commerce activities through content marketing.This paper takes bilibili as an example to analyze and discuss the operation and development of e-commerce.