微信公众号内容设计与提升初探——以《无机盐工业》为例

A Preliminary Study on Content Design and Promotion of WeChat Public Number of Inorganic Chemicals Industry

进入21世纪,传统媒体向数字媒体转化已成大势所趋。国家相关政策和指导意见的出台,为出版单位指出了一条发展的必由之路。在这个大环境下,传统的科技期刊必须尽快转变思维,把握机遇,完成融媒体时代下的转型与升级。以《无机盐工业》微信公众号为例,介绍了公众号的现状,分析并总结了当前存在的问题及其背后的成因。针对这些问题,从原创性、时尚性、多样性等角度入手,对微信公众号做出提升改造,取得了一定的成效,并对今后的发展提出了建议。

The transformation of traditional media into digital media has become a main trend in the 21st century.The promulgation of relevant national policies and guidelines has pointed out a necessary developing way for the publishing units.In this environment,traditional science and technology periodicals must change their thinking as soon as possible,seize the opportunity,and complete the transformation and upgrading in the era of media integration.Taking the WeChat public number of Inorganic Chemicals Industry as an example,the present status of the public number is introduced,and the current problems and the causes are analyzed and summarized.In response to these problems,starting from the originality,fashion,diversity and so on,the WeChat public number has been upgraded and improved,and some achievements have been made.Some suggestions for future development are put forward.