旱雪运动的开展价值与推广路径

The Value and Promotion Path of Dry ski

采用文献资料等研究方法梳理了旱雪运动的概念和发展历程,分析了旱雪运动的社会价值并提出推广路径。研究得出:旱雪运动具有提高群众参与积极性、扩大滑雪参与人群、夯实竞技滑雪基础、扩大体育产业容量方面的价值。同时提出推广路径:积极融入自媒体时代,拓宽宣传渠道;实施“请进来”和“走出去”战略,加快旱雪产品升级换代;打造国内顶级旱雪赛事IP,完善赛事宣传和运营;重视旱雪场地布局规划,提高旱雪运动社会共享水平;建立市场化运作模式,探寻政企合作途径。

The paper researches the concept and development of the Dry ski,Analyzing the social value and putting forward promotion path of the dry ski with the method of literature.Conclusions:the dry ski has the value of improving the people′s enthusiasm for participation,expanding participation in skiing,consolidating the foundation of competitive skiing,and expanding the capacity of the sports industry.Suggestions:Integrating into the self-media era actively to broaden the channels of propaganda;implementing the strategies of communication to accelerate the upgrading of dry ski products;building the top domestic dry ski event to improve the promotion and operation of the event;Planning to improve the social sharing level of the dry ski;establishing a market-oriented operation mode and exploring ways of cooperation between government and enterprises.