生态视角下高校图书馆阅读推广策略研究

Study on Reading Promotion Strategies of University Libraries from the Perspective of Ecology

图书馆是大学生的第二课堂,阅读是提高大学生综合素质的重要途径。随着社会的发展,阅读发生了深刻的变化,从生态视角入手,分析了高校图书馆阅读推广中存在的阅读兴趣不高、推广实效不强、推广活动缺乏保障以及新媒体环境对阅读推广的影响问题,从强化阅读素养教育、健全阅读推广机制、拓宽资源采购模式、加强阅读环境建设、大力开展各种阅读推广活动等方面探讨了高校图书馆开展阅读推广的主要策略。

The library is the second classroom for college students,and reading is an important way to improve their comprehensive quality.With the development of the society,profound changes have taken place in reading.From an ecological perspective,this article analyses the existing problems in university library,such as little interest in reading,poor promotion effect,lack of guarantee for reading promotion and the negative impact of the new media on reading promotion.Finally,it discusses some strategies for university library to carry out the reading promotion,mainly including strengthening reading literacy education,and improving the mechanism of reading promotion,broadening the resources acquisition mode,strengthening the construction of reading environment,and carrying out a variety of reading activities.