智慧校园环境下图书馆用户画像及其应用研究

Research on Library User Portrait and Its Application in Intelligent Campus Environment

文章在简要分析智慧校园环境下图书馆用户画像的概念和特征的基础上,探讨了用户画像在图书馆服务中的价值体现。具体而言,主要从数据来源、数据标签和模型搭建三方面探讨图书馆用户画像的构建,并从精准服务、精准匹配和精准管理三方面对用户画像在图书馆服务中的具体应用做了具体诠释。

Based on brief analysis of the concept and characteristics of library user portraits under the intelligent campus environment,this paper discusses the value of user portraits in library services the construction of library user portraits from three aspects of data sources,data labels and model building,and the application of user portraits in library services from three aspects of precise service,precise matching and precise management.Concrete annotation has been made for conerete application.