某公司轨道交通系统市场定位研究

Research on the Market Positioning of Rail Transit System of a Company

企业应将有限的资源投入在最可能为企业带来最大利益的客户上,制定有效的营销策略,从而深入发掘客户需求并为客户提供差异化服务。论文针对确定的目标市场制定最佳的营销策略,进而降低营销成本,提高营销效率,最终取得满意的营销成果。

Enterprises should invest limited resources in the customers who are most likely to bring the most benefits to the enterprises,and formulate effective marketing strategies,so as to explore customer needs and provide differentiated services for customers.The paper makes the best marketing strategy for the target market,then reduces the marketing cost,improves the marketing efficiency,and finally obtains the satisfactorymarketing results.