中小企业市场营销的路径选择及策略探究

Exploration on the Path Choice and Strategies of Small and Medium-Sized Enterprises’ Marketing

随着市场经济的迅速发展,中小企业在市场中的重要性得到了强调。中小企业的经济活动有助于提高国民经济的水平,同时,大大缓解大学生的就业压力。在竞争日益激烈的市场中,中小企业需要不断调整其营销方案以提高其目标制定的准确性,对于不足之处需要加以优化和调整,从而实现中小企业的营销和发展目标。因此,论文对中小企业市场营销的路径选择及策略进行了探究。

With the rapid development of market economy,the importance of small and medium-sized enterprises in the market has been emphasized.The economic activities of small and medium-sized enterprises help to improve the level of national economy,at the same time,greatly alleviate the employment pressure of college students.In the increasingly competitivemarket,small andmedium-sized enterprises need to constantly adjust their marketing plans to improve the accuracy of their goal setting,and to optimize and adjust the deficiencies,so as to achieve the marketing and development goals of small and medium-sized enterprises.Therefore,the paper explores the path choice and strategies of small andmedium-sized enterprises'marketing.