发展农村电商物流助力乡村振兴战略

Developing Rural E-commerce Logistics Promoting Rural Revitalization Strategy

随着农村电子商务迅速崛起,农村电商已经成为乡村振兴的新引擎。但是作为支撑农村电商发展的基础性、战略性产业的农村物流业仍处于粗放式发展阶段,相对滞后的农村物流发展现状成为制约农村电商进一步发展的瓶颈。文章剖析了制约农村电商发展的物流要素,提出了加强农村物流基础设施建设、完善农村电商物流体系、消除交易主体信息不对称、创新农村电子商务物流平台、加快农村物流人才培养等对策。

Along with the rapid rise of rural E-commerce,the rural E-commerce has become a new engine of rural revitalization.Nevertheless,the rural logistics industry,which is a basic and strategic industry supporting the development of rural E-commerce,is still in the extensive stage of development.The relatively lagging development status of rural logistics,has become a bottleneck that restricts the further development of rural E-commerce.This paper analyses the logistics factors restricting the development of rural E-commerce,and brings forward the countermeasures,including strengthening the construction of rural logistics infrastructure,improving the logistics system of rural E-commerce,eliminating the information asymmetry of transaction subjects,innovating the logistics platform of rural E-commerce,and speeding up the talents training of rural logistics,etc.