基于城市文化旅游品牌的全域旅游发展路径研究——以南昌市为例

The Study on the Development of Comprehensive Tourism in Nanchang Based on Urban Cultural Tourism Brand

全域旅游相对于景区旅游而言,强调旅游目的地整体氛围给游客独特的体验;城市文化旅游品牌,对外是给旅游者的承诺,对内是各行业各要素发展的指南。分析了南昌全域旅游发展的现状,以各要素与城市文化旅游品牌关联度为依据,将南昌全域旅游划分为核心圈层、基础圈层和外围圈层三个层次,提出了分三步推进的具体措施。

Compared with landscape tourism,comprehensive tourism highlights the unique experience given to tourists by the overall atmosphere of tourist destination.Externally,urban cultural tourism brand is a commitment to tourists and internally,it is a guideline for the comprehensive development of each factor in different industries.The promotion and coordination of urban cultural tourism brand plays a crucial role in the development of comprehensive tourism.The comprehensive tourism in Nanchang is divided into three levels based on the correlations between each factor and urban cultural tourism brand,which are core layer,basic layer and peripheral layer.Then,the specific measures to be promoted by three steps are proposed.