健康中国2030背景下体育养生小镇发展策略——以安徽省亳州市为例

Development Strategies of Sports Health Town under the Background of Healthy China 2030——Take Bozhou City, Anhui Province as an Example

在健康中国背景下,通过文献资料法、专家访谈法等研究方法对安徽省亳州市体育养生小镇的发展机遇与挑战进行分析研究,并提出发展策略。研究认为:亳州市体育养生小镇建设具有健全的政策保障和显著的文化优势、区位优势、技术人才优势,但也面临建设经验不足、复合人才缺乏、综合旅游效益不高的挑战。亳州市体育养生小镇建设需要政府的政策引导和切实的运作模式,协同区域发展和利用地方高校优质人力资源,充分挖掘民族传统体育文化和中医养生文化,突出地方特色,坚持“体育+养生+旅游”的发展定位。

Under the background of healthy China,the development opportunities and challenges of sports health town in Bozhou City,Anhui Province,are analyzed and studied through the methods of literature,expert interviews and other research methods,and the development strategies are put forward.The study concludes that the construction of sports health town in Bozhou has sound policy guarantee and remarkable cultural advantages,location advantages and technical talents advantages,but it also faces the challenges of insufficient construction experience,lack of compound talents and low comprehensive tourism benefits.The construction of Bozhou Sports Health Town needs the government's policy guidance and practical mode of operation,coordinates with regional development and utilization of high-quality human resources of local colleges and universities,fully taps the traditional national sports culture and traditional Chinese medicine health culture,highlights local characteristics,and adheres to the development orientation of"sports+health+tourism".