全媒体背景下马克思主义意识形态话语认同探析

The Predicaments and Countermeasures of Marxist Ideological Discourse Identity in the All-media Era

网络媒介作为现实社会的延伸,已经成为意识形态领域斗争的主阵地和主战场。在媒介形态互融的全媒体时代背景下,马克思主义意识形态话语日渐式微,因而增强主流意识形态话语认同具有重大的战略意义。对此,需要深刻理解全媒体时代马克思主义意识形态话语认同的内涵和生成逻辑,明晰全媒体时代马克思主义意识形态话语权威认同、主动认同、"身份"认同的现实困境。在全面检视全媒体时代马克思主义意识形态话语认同薄弱环节的基础上,通过坚守阵地建设以创新主流意识形态话语内容及表达方式、尊重网络意识形态话语传播规律以建立动态有序的全媒体话语传播体系、增强网络空间治理以营造网络意识形态话语建设的"清朗"环境,牢固掌握主流意识形态领域主导权和话语权。

As an extension of the real society, network media has become the main position and battlefield of ideological struggle. Under the background of the all-media era where media forms are mutually dissolved, Marxist ideological discourse is gradually declining, so it has a great strategic significance to strengthen the mainstream ideological discourse identification. In this regard, it is necessary to have a deep understanding of the connotation and formation logic of Marxist ideological discourse identification in the all-media era, and clarify the realistic predicament of Marxist ideological discourse authority identification, active identification and "identity" identification in the all media era. On the basis of a comprehensive review of the weak links in the identification of Marxist ideological discourse in the all-media era, we should adhere to the construction of the main position by innovate the content and expression of mainstream ideological discourse and respecting the rule of network ideological discourse communication by establish a dynamic and orderly system of all-media discourse communication, strengthening the governance of cyberspace to create a "clearness" environment of the construction of the ideological discourse, to firmly grasp the dominant power and discourse power in the mainstream ideology field.