摘要
浙江广电集团现有广告生产系统还属于孤岛状态,频道里各自为营,设备简陋,功能单一。广告的上载、制作、及归档共享方式还很原始,效率极其低下,为解决这些问题。浙江广电集团统筹建造了广告串编系统。本文简要描述利用中国蓝云建造广告串编送播系统的背景,详细介绍系统的设计思路、具体功能和实现效果。
The existing advertising production of Zhejiang Radio and Television Group is based on production islands.Every channel produces AD independently with simple equipment and single function.Advertising upload,production,filing and sharing are still very primitive and inefficient.It is urgent to look forward to the emergence of a new advertising production platform for the whole group.Taking Zhejiang Radio and Television Group as an example,this paper briefly describes the background of China Blue Cloud based advertising serial broadcasting system,and detailly introduces the design ideas,specific functions and implementation effects of the system.
作者
魏舒桓
Wei Shuhuan(Science ang Technology Department,Zhejiang Radio&TV Group,Zhejiang 310005,China)
出处
《广播与电视技术》
2019年第7期58-63,共6页
Radio & TV Broadcast Engineering
关键词
中国蓝云
多租户
广告串编送播
China Blue Cloud
Multi-tenant
Advertising serial broadcasting