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中国体育彩票责任彩票内容体系研究 被引量:17

Research on the Content System of Responsible Lottery in China Sports Lottery
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摘要 作为国家特许发行的体育彩票,引入“责任彩票”概念,建立责任彩票管理体系,厘清“责任彩票内容体系”,切实履行社会责任,无疑是促进其全面健康发展的一个必经过程。经过长期发展,世界彩票业发达国家普遍建立起依托法律保障,具有成熟的运作模式以及完善的监管体系的较为完备的责任彩票内容体系。同时,这些国家责任彩票发展也存在缺乏对非理性购彩行为的统一甄别标准、缺乏有效验证责任彩票的实施机制等问题。随着一系列新政策、新规范的实施落地,我国体育彩票责任彩票管理将进入新的发展时期,同时,也面临着新时代对其发展提出的新的需求与挑战,存在法律法规基础仍然较为薄弱、责任彩票体系与公共健康体系的对接有待进一步加强等问题。中国体育彩票责任彩票内容体系应本着突出国家公益彩票定位、坚持依法治彩、坚持创新驱动发展的原则,在研究、员工计划、零售商计划、游戏设计等工作领域进行多样的内容构建。在充分借鉴国外彩票行业责任彩票理念和最佳实践基础上,参照我国法律法规并结合我国体育彩票发展实际及特色,将责任的理念和要求全面贯穿于体育彩票运营管理活动中,建立起既符合中国实际情况又与世界标准对接的,具有自主知识产权的中国体育彩票责任彩票内容体系。 As a sports lottery licensed by the state,introducing the concept of"responsible lottery",establishing and perfecting the content system of"responsible lottery"and fulfilling social responsibility are undoubtedly a necessary process to promote its comprehensive and healthy development.After long-term development,developed countries in the world lottery industry have established a relatively complete content system of responsible lottery,and generally established a legal guarantee,mature operation mode and a sound regulatory system.At the same time,there are also some problems in the development of responsible lottery in these countries,such as lacking of uniform screening criteria for irrational lottery purchasing behavior,and lacking of effective implementation mechanism for verifying responsible lottery,etc.With the implementation of a series of new policies and norms,responsible lottery in Chinese Sports Lottery will enter a new period of development.At the same time,it is also facing some new demands and challenges for its development in the new era.There are still some problems,such that the foundation of laws and regulations is still weak,the docking between the responsibility lottery system and the public health system needs to be further strengthened.The content system of responsible lottery in Chinese Sports Lottery should be based on the principles of highlighting the national public welfare lottery positioning,adhere to the rule of law and adhere to innovation driven development.The content construction of the responsible lottery of China should be diversified in research,employee program,retailer program,game design and so on.On the basis of fully drawing lessons from the concept and best practice of responsible lottery in foreign lottery industry,referring to the laws and regulations of our country and combining with the actual development and characteristics of sports lottery in our country,the concept and requirements of responsibility are thoroughly penetrated into the operation and management activities of sports lottery.Thus,the content system of responsibility lottery of Chinese sports lottery with independent intellectual property rights is established,which conforms to China's actual situation and docks with world standards.
作者 张弛 冯欣 王乐萌 ZHANG Chi;FENG Xin;WANG Lemeng(China Sports Lottery Administration Center,Beijing 100021,China)
出处 《体育科学》 CSSCI 北大核心 2019年第9期41-50,共10页 China Sport Science
关键词 体育彩票 责任彩票 社会责任 内容体系 中国 sports lottery responsibility lottery social responsibility content system China
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