浅谈应用型高校技术技能型人才培养——以本校市场营销专业“ASK”人才培养模式改革为例

Cultivation of Technical Skill-oriented Talents by Application-oriented Universities——with an “ASK” Talent Cultivation Reform on the Specialty of Marketing at Anhui Vocational College of City Management as an Example

应用型高校作为人才培养和输出的主要阵地,思考如何培养技术技能型人才成为必须要面对的重要课题。而企业作为技术技能型人才的需求方,也要通过深化校企合作的方式来更好地定向培养所需人才。安徽城市管理职业学院市场营销专业探索出“ASK”人才培养模式,从态度、技能、知识三个维度培养学生,取得良好效果。

The cultivation of technical skill-oriented talents is one of the major concerns of application-oriented universities as important educational institutions.On the other hand,enterprises should also strengthen the school-enterprise cooperation as the employers of technical skilled-oriented talents.In Anhui Vocational College of City Management,an“ASK”talent cultivation mode is proposed for the specialty of marketing from the perspectives of attitude,skill and knowledge,which has already made a certain success.