摘要
微传播时代,网络思想政治教育作为教育传播的一种形式,其重要性进一步突显,而高校网络思政话语权直接影响高校网络思政教育的实效性。通过厘清高校网络思政教育现状和教育者视角下的网络思政话语权现状,提出通过建立微阵地、做好升级版“把关人”,搭建精准思政的网络话语微平台,锤炼可读性和趣味性微话语,关注微主体、培育同侪“意见领袖”,营造微生态、不断优化传播生态环境等方式,提升网络思政教育话语权和网络思政育人的实效性。
In the era of micro-communication,online ideological and political education becomes a task increasingly important to colleges and universities.Their discourse power has direct impact on the effectiveness of students'online ideological and political education.This article analyzes the present situation of college students'online ideological and political situation and the educators'power of discourse and then puts forward suggestions as to how to boost the discourse power of colleges and universities in online ideological and political education and harvest better results in the micro-communication era.
作者
彭容容
Peng Rongrong(School of Mechanical and Electrical Engineering,Wuxi City College of Vocational Technology,Wuxi,Jaingsu,214000,China)
出处
《高校辅导员学刊》
2019年第5期41-45,共5页
Journal of College Advisor
基金
2019年江苏省高校哲学社会科学思政专项课题(2019SJB302)
2018年江苏省高等教育学会辅导员研究委员会指导课题(18FYHLX060)
2019年江苏省高职高专院校思想政治理论课教学研究项目重点课题(19JSSZZZD010)
