市场营销模拟实习教学实践研究与反思

Research and Reflection on Stimulated Practice Teaching of Marketing

市场营销专业注重对学生实践创新能力的培养,基于市场营销模拟软件的实践教学模式具有高度仿真的特点,因此在营销专业实践教学中被广泛采用和接受。本文分析Simmarketing营销模拟软件的实验内容及要求,深入浅出的分析了教学方法和教学效果,最终发现模拟教学中存在的问题并提出改进措施,为进一步提升教学效果起到了很大的帮助作用。

The Marketing major focuses on the cultivation of Students’practical and innovative capability.The practical teaching model based on stimulated software of marketing is featured with high stimulation,which is adopted and accepted extensively in the practical teaching of marketing.This paper analyzes the experimental contents and requirements of Simmarketing software and the teaching methods and effect,and finally finds out the problems and improvement measures,exerting significant facilitating function to improve the teaching effect further.