临沂市桃产业价格波动问题及特色化发展方向分析

Analysis of Peach Industry Price Fluctuation and Characteristic Development in Linyi City

近年来,桃市场局部出现了价格低、卖果难等问题,在规模偏大、单产偏高、品种雷同、集中上市的形势下,临沂市桃产业也面临着价格波动加大、丰产不丰收甚至亏损的局面。本文从市场角度出发,提出了临沂桃产业在品种选择、模式构建、管理技术、营销手段都要有特色的发展思路,以期能达到从根本上提高果品市场竞争力、增加果园经济效益的目的。

In recent years,the peach industry has some problems,such as low price,even difficult to sell fruit.Linyi city,as the first city of peach industry in China,is also facing the situation of increasing price fluctuation,high yield,poor harvest and even loss under the circumstances of large scale,large yield per unit and highly identical varieties of concentrated listing.In this paper,the author puts forward some suggestions from the market point of view.Only by developing varieties choosing models,managing techniques and marketing means with characteristics,can we fundamentally improve the market competitiveness of fruits and the economic benefits of orchards.