沙集电商产业集群发展模式及优化路径探析

Analysis on the Development Model and Optimization Path of Shaji E-business Industry Cluster

沙集电商产业集群发展模式实质上是个别农户创新、其他散户复制扩散的市场自发行为的集合。沙集模式得以裂变复制、创新扩散的条件是第三方销售平台、物流体系和适应农民群体特性的产业产品选择等三个因素的共同作用。沙集电商集群的发展也面临着县域小微企业发展的普遍难题。推动沙集模式可持续发展需要地方政府审时度势推动传统农民网商向现代公司转型发展,做实做强电子商务协会并作为产业重组的引擎,加强产业规制并提高产业集中度和领军企业规模实力,引导产业价值链各环节跨区域重组整合甚至推动产业经营类型转变,夯实电商人才支持等。

The development model of Shaji e-business industry cluster is essentially a collection of individual business innovations and other retail rural investors’copying and spreading.Its fissile replication and innovation diffusion is the combination of the third-party sales platform,the logistics system and the selection of industrial products which adapted the characteristics of the farmers.It also faces the general problem of the development of small and micro enterprises in the county.To promote the sustainable development of the Shaji e-business industry cluster,it requires the local government to encourage the transformation of traditional farmer Netizens to the modern corporation and treat the e-business association as the engine of industrial restructuring,to strengthen the industrial regulation and enhance the industrial concentration and the scale of leading enterprises,and to guide the cross-regional reorganization and integration of various links in the industrial value chain and promote the transformation of the industrial operation mode.