“一带一路”创新下我国企业海外知识产权战略研究

Research on the Overseas Intellectual Property Strategy of Chinese Enterprises under the Innovation of “The Belt and Road”

“一带一路”是创新之路,其发展依赖于创新的推动,而创新的发展与知识产权密不可分,知识产权应是“一带一路”创新的核心要义。文化创新、品牌创新、技术创新作为“一带一路”创新的主要内容与重要支撑,离不开版权、商标、专利发展的合力。应在“一带一路”创新发展战略的指引下,形成以培育精品化版权为重点,倡导“因地制宜”“因时制宜”,以构筑版权管理体系为核心的版权战略,助推“一带一路”文化创新;形成以培育高知名品牌为重点,促进商标使用,以构建商标发展体系为核心的商标战略,助推“一带一路”品牌创新;形成以培育高价值专利为重点,以规避专利价值外溢风险为关键,以搭建专利布局体系为核心的专利战略,助推“一带一路”技术创新。

“The Belt and Road”is the road to innovation.Its development depends on the promotion of innovation.The development of innovation is inseparable from intellectual property.Intellectual property rights should be at the core of innovation of“The Belt and Road”.Cultural innovation,brand innovation and technological innovation are the main content and important support of“The Belt and Road”innovation,which cannot be separated from the synergy of copyright,trademark and patent development.Under the guidance of the“The Belt and Road”innovation and development strategy,we should cultivate quality copyrights,adapt to local conditions and to appropriate condition,and build a copyright management system as the core strategy so as to boost the cultural innovation of“The Belt and Road”;we should cultivate high-profile brands and promote the use of trademarks to promote brand innovation of“The Belt and Road”;we shall also cultivate high-quality patents to avoid reduction of patent value and build a patent strategy with complete patent layout system to promote technology innovation of the“The Belt and Road”.