新媒体语境下国企宣传与舆论环境优化

Publicity of State-owned Enterprises and Optimization of Public Opinion in the Context of New Media

自媒体的崛起带来了网络意见的多元化,使得传统国有企业与网民的接触方式更趋复杂。在网络空间中,舆论的走向更难以预测。这都给国有企业的舆论管理带来了前所未有的挑战。因此,国有企业新闻舆论管理部门亟需梳理并强化国有企业宣传预案,做好网络舆情的应对准备,及时控制二次舆情和次生舆情的发生,消除网络舆论可能产生的现实矛盾,为企业创造良好的外部舆论环境。

The rising of the“We Media”has brought about the diversification of online opinions,and traditional state-owned enterprises have more complicated ways on connecting with the internet users.In cyberspace,the direction of the public opinion is harder to predict,which brought unprecedented challenges to the public opinion management of state-owned enterprises.Therefore,it is urgent for the news public opinion management department in the state-owned enterprise to reorganize and strengthen the publicity plan for the enterprises,preparing for the online public opinions and controlling the occurrence of the secondary public opinions and eliminating the realistic contradiction,which create a good external public opinion environment for the state-owned enterprise.