基于共享零售的农产品营销策略分析

Analysis of Marketing Strategies for Agricultural Products Based on Shared Retail

以某企业销售的山西小米系列产品为例,通过深度访谈法和随机抽样法了解山西小米的营销现状,并提出山西小米营销中存在的主要问题。建议在后期的发展过程中,山西小米可以从顶层营销理念入手,以数据链接供应商、中间商和消费者,关注消费者体验,在未来更好地满足“千人千面”的“新时代”消费群体。

Taking“Shanxi Xiaomi”for example,this paper analyzes its marketing situation by means of in-depth interviews and random sampling as well as the main problems in its marketing.For further development,this paper suggests connecting suppliers,middlemen and consumers with data based on the top-level marketing concept to better satisfy different demands of people.