基于“粉丝经济”的IP舞台剧的可持续发展

Sustainable Development of IP Drama Based on "Fan Economy"

IP舞台剧的兴起与“粉丝经济”有极大的关系.在“粉丝经济”背景下,IP自带知名度和强大号召力,有利于舞台剧的宣传和营销,同时还有潜在的转化价值,有利于降低投资风险,提高回报率.但“粉丝经济”与IP舞台剧的艺术质量及舞台剧市场本身也存在着天然的矛盾.精品化制作、品牌化运营是化解彼此矛盾并最大限度利用“粉丝经济”、推动IP舞台剧可持续发展的不二选择.

The rise of IP drama has a great relationship with the"fan economy."In the background of"fan economy",IP has its own popularity and strong appeal,which is conducive to the promotion and marketing of drama.At the same time,it also has potential transformation value,which is conducive to reducing investment risks and improving returns.However,there is also a natural contradiction between the"fan economy"and the art quality of IP drama and the drama market itself.Precision production and branding operations are the only choices to resolve contradictions and maximize the use of"fan economy"and promote the sustainable development of IP drama.