“一带一路”倡议国际传播的战略性议题设置

On the Strategic Issue of International Publicity of the Belt and Road Initiative

"一带一路"倡议的国际传播是我国"一带一路"建设的重要内容之一。当前,"一带一路"倡议的国际传播主要面临曲解误导型、摇摆不定型和自我中心型三种压力,在议题设置方面尚未能充分挖掘倡议本身所蕴含的内在价值观动力。作为"一带一路"倡议国际传播领域的经典案例,"新四大发明"调研在选题策划、传播节奏以及媒介互动等方面的议题设置策略,体现了从时度效着力的国际传播要求,在打造新概念、新范畴、新表达层面为"一带一路"倡议的国际传播提供了新思路。

International publicity of the Belt and Road initiative is an important part in our promoting the construction of the Belt and Road.Currently,international publicity of the Belt and Road is facing such pressures as misunderstanding,irresolution and resistance on the part of cooperation partners,while the best way to tap the values imbedded in the initiative has yet to be found for its international publicity.As a typical case in international publicity of the Belt and Road initiative,the survey of the New Fourinventions has provided a new thinking for international publicity of the Belt and Road initiative in forging new concepts,new categories and new expressions through meticulous topic selection,proper publicity tempo,and active engagement with media that have met the demand by international publicity of focusing on time effect.