精准扶贫视角下乡村旅游企业经营模式创新——基于多案例研究

Business Model Innovation of Rural Tourism Enterprises from the Perspective of Precise Poverty Alleviation——Based on Multi Case Study

将精准扶贫与乡村旅游企业经营模式创新相结合有利于实现乡村旅游与扶贫开发的协同发展。关键资源获取、旅游业态和利益联结机制是基于精准扶贫进行乡村旅游企业经营模式创新的重要内容。多案例分析显示,企业实力和扶贫参与程度会影响企业核心能力打造的效果;企业社会资本、资源整合程度等会影响乡村旅游的业态创新效果;企业扶贫介入程度和贫困户参与机制会影响乡村旅游扶贫效果;乡村旅游开发环境对经营模式创新也具有重要影响。为解决基于精准扶贫的乡村旅游企业经营模式创新难题,需要培育产业主体,推进业态创新,支持农户参与,优化旅游发展环境。

The implementation of tourism business model innovation based on precise poverty alleviation is conducive to the synergistic development of rural tourism and poverty alleviation.The key resources and capabilities,tourism business formats and interest linkage mechanism are the main factors that drive the innovation of tourism business model.The business integration ability,the main stakeholders and the external environment and other factors are the main factors affecting the innovation of tourism business model.The cases study concluded that the enterprises’strength and the participation degree in poverty alleviation affect the core competence of enterprises;The enterprises’strength,the degree of resource integration,and the integration degree of tourism industry influence the innovation effect of rural tourism;the participation degree of enterprises in poverty alleviation and the participation mechanism of poor households affect the poverty alleviation effect of rural tourism.To the problems of business mode innovation in rural tourism,it needs to cultivate industrial entities,promote business innovation of rural tourism,support community residents to participate in all aspects,optimize the environment for tourism development and so on.