协同育人视角下市场营销专业创新创业人才培养模式创新研究

Research on Innovation Mode of Innovative and Entre preneurial Talents Training of Marketing Specialty from the Perspective of Cooperative Education

创新创业型人才培养是高等教育从外延式规模发展转向内涵式质量提升解决的重点,文章从协同育人视角出发,对市场营销专业的创新创业型人才培养原则、内容、思路三个方面的改革进行了总结,期望对应用型转型高校的相关专业有所启发。

Innovative entrepreneurial talent training is the key of the solution of the development of higher education from the denotative scale to teaching quality improvement.From the perspective of collaborative education,this paper summarizes the reform of innovative and entrepreneurial talents training mode in marketing major in three aspects:princi ple,content and thinking.It is expected to inspire related major of the practical transformation of colleges and universities.